Vedika Chopra, 29 and Vatsala Chopra, 32
Veaves, Varanasi
“We prioritise sustainable practices”
Launched in 2018 by sisters Vatsala and Vedika Chopra as a way to revive a slower way of life and responsible living, Veaves is now repository of amazing designs on diffident fabrics. “Veaves becomes a vessel for weaving captivating stories that intertwine the journeys of the creators, the products, and the customers who embrace them, transcending geographical boundaries,” says Vedika. The duo believes that Veaves is more than just a brand—it is a gateway to a world where tales are spun with every warp and weft. “We invite you to join us on this enchanting journey, where the loom becomes a vessel for stories that honour heritage, elevate artistry, and connect souls across the vast tapestry of humanity,” she adds.
USP “With every thread we meticulously select, every artisan we collaborate with, and every design we create, our commitment to care shines through. We understand that the revival of this time-honoured craft requires nurturing, support, and a deep appreciation for its significance,” says Vatsala. In a world often driven by speed and convenience, the brand endeavours to slow down, to cherish the artistry and intricacy that only hand-weaving can offer.
BUY THIS They offer a diverse range of sustainable home textiles, apparels, and stoles.
WHAT’S NEXT They are preparing to launch a men’s range.
PRICE ₹900 to ₹15,000
AT www.veaves.in
Anushri Dubey, 29, ALCÔVE, Kanpur
“The idea is to revive traditional, crafted techniques”
Bu hikaye India Today dergisinin July 03, 2023 sayısından alınmıştır.
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Bu hikaye India Today dergisinin July 03, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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