TACTICAL SHIFTS
India Today|November 27, 2023
THE CONGRESS AND BJP MAKE LAST-GASP STRATEGY CHANGES, BUT THE CORE CONTEST IS STILL BETWEEN GEHLOT'S GUARANTEES AND MODI, THE FACE OF THE BJP
Rohit Parihar
TACTICAL SHIFTS

A week before the state goes to the polls, Chief Minister Ashok Gehlot and the ruling Congress seem to have received inputs that their campaign is slipping. The party was ahead, spending profusely to advertise its welfare schemes before the model code of conduct kicked in, but a slide has set in since then. One reason, sources say, is the conflict between campaign strategists Designbox and the state unit.

In October, Pradesh Congress Committee president Govind Singh Dotasra had a spat with Designbox chief Naresh Arora, who reportedly refused to share the strategy matrix with him. Later, many candidates put their foot down against the plan to organise local road shows, saying it was disrupting their campaign. "This is not the time to indulge in such things," a senior leader confided. "We wanted to stick to the traditional way of campaign within the constituency." As a result, the party has left the mega shows to central leaders like party president Mallikarjun Kharge and the Gandhi siblings, Rahul and Priyanka, who will hold 10-odd rallies and road shows between November 15 and 21, around the same time as Prime Minister Narendra Modi, Union home minister Amit Shah and BJP president J.P. Nadda will do so.

The second change is to involve Gehlot's bête noire Sachin Pilot more. Pilot's Gurjar vote bank was shifting away from the Congress as a result of which at least a dozen official candidates could lose, a narrative that the BJP has gleefully amplified to erode the former deputy CM's stronghold in eastern Rajasthan. A correction is now happening with the latest party posters and banners carrying pictures of Pilot along with Gehlot. Pilot will also now be among the lead campaigners.

Bu hikaye India Today dergisinin November 27, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye India Today dergisinin November 27, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

INDIA TODAY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Killer Stress
India Today

Killer Stress

Unhealthy work practices in Indian companies are taking a toll on employees, triggering health issues and sometimes even death

time-read
10+ dak  |
November 25, 2024
Shuttle Star
India Today

Shuttle Star

Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia

time-read
1 min  |
November 25, 2024
There's No Planet B
India Today

There's No Planet B

All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8

time-read
2 dak  |
November 25, 2024
AMPED UP AND UNPLUGGED
India Today

AMPED UP AND UNPLUGGED

THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'

time-read
2 dak  |
November 25, 2024
A Musical Marriage
India Today

A Musical Marriage

Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings

time-read
2 dak  |
November 25, 2024
THE PRICE OF FREEDOM
India Today

THE PRICE OF FREEDOM

Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation

time-read
2 dak  |
November 25, 2024
Family Saga
India Today

Family Saga

RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta

time-read
2 dak  |
November 25, 2024
THE ETERNAL MOTHER
India Today

THE ETERNAL MOTHER

Prayaag Akbar's new novel delves into the complexities of contemporary India

time-read
2 dak  |
November 25, 2024
TURNING A NEW LEAF
India Today

TURNING A NEW LEAF

Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.

time-read
1 min  |
November 25, 2024
INDIA'S BEATING GREEN HEART
India Today

INDIA'S BEATING GREEN HEART

Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world

time-read
3 dak  |
November 25, 2024