Anita Chauhan works with startups in Toronto, and she can easily describe the kind of looks she used to get from her tech-bro colleagues when they found out she was into astrology. “It was like…” and here her face lands somewhere between the eye-roll emoji and the one that’s about to puke. Chauhan, who’s 37, has been tapped into astrology since birth—before, actually. She is Hindu and, in accordance with cultural tradition, her parents hired an astrologer who consulted her birth chart to choose the first letter of her name. When Chauhan lost her mom to cancer, astrology became a way to transcend the tragedy. Over the years she mostly kept her interest to herself, fearing the dreaded eyeroll.
Then, in 2021, she went to her sister’s baby shower. She arrived with a handmade gift: an astrologically themed baby book. She knew the parents-to-be would appreciate the personalized memento, but was surprised when she left the party with orders for half a dozen more. Today, Chauhan sells the same books on Etsy for $150 to $250. She even does synastry readings—a branch of astrology where you compare two individuals’ birth charts—for tech co-founders as a way to explore their compatibility and points of friction. “For so long this was something people mocked. Now I’m the most popular person at the party.”
The same could be said for astrology itself, along with cosmic cousins like tarot cards, energy healing, palm reading and numerology. Once the domain of a crunchy, muu-muu-draped fringe, astrology is now the darling of internet culture and investment capital. Globally, the astro market is a $12.8-billion industry; it's predicted to reach $22.8 billion by 2031.
Bu hikaye Maclean's dergisinin April 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Maclean's dergisinin April 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The world feels like a ticking time bomb. Jennie Carignan, Canada's top general, has helped defuse a few of those.
FOR MONTHS NOW, Canadians have had their eyes locked on the border, anxiously anticipating what fresh, destabilizing hell America’s mercurial president will visit upon us next.
Far From Home
When I set out to photograph college students in my hometown of Sarnia, I found a small city transformed by thousands of international arrivals—and a community facing an uncertain future
Make Homes Float
In a world where floods are becoming alarmingly frequent, buoyant fo undations can keep buildings safely above water.
25 Bold, Entirely Doable Ways To Make Canada Affordable Again
It's an election year and, for once, all our federal party leaders agree on something: Canada is in the throes of a debilitating housing crisis that's wreaking political, economic and societal havoc.
A Lament for Canadian Nationalism
To confront Trump’s threats, Canada needs to once again find acommon purpose
Canada's Economy Is Stronger Than It Seems
Fixating on GDP blinds us to our other assets, like good health care and happiness
Pipe Dream
Winnipeg's pumphouse is a heritage building retrofitted for the housing crisis
Reuse Construction Materials
Much is lost when homes are demolished in the name of speed. With careful disassembly, high-quality materials could be used to make something new.
Trade wars, climate change, Bitcoin-B.C. Premier David Eby is preparing his province for everything
BACK IN JANUARY, with an inconveniently prorogued Parliament and the U.S. president pressing on their necks with some very un-ally-like tariff threats, Canada's premiers decided to defend themselves.
