All very well
New Zealand Listener|January 14-20 2023
From ice baths to mindfulness retreats, the wellness industry is booming. Maybe it's time we started to question why that might be. 
NIKI BEZZANT
All very well

Former reality-show star and online influencer Art Green smiles at the camera before lowering his chiselled abdo-men into a chest freezer he’s converted into an at-home ice bath.

His wife, Matilda, demonstrates a smoothie for her 160,000 Instagram followers, made from “all natural” marine collagen powder, almond butter, protein powder and chia seeds.

Local nutraceutical company SRW Laboratories offers its DNAage saliva kit to “test your biological age”, alongside supplements to help you shave a few years off(starting price: $89 a month). Studio Red Wellness offers not only yoga in its architect-designed Auckland premises, but a bespoke range of teas and organic infusions starting at $36 a tin.

All of these things fit within the varied terrain of modern wellness practices. The wellness industry – encompassing dietary supplements, fitness, alternative healing practices, health food, diets and even “clean” beauty – is worth about US$1.5 trillion a year globally, and it’s predicted to keep on growing. In New Zealand, retail sector research company IRI reports the natural health category is booming – dietary supplement sales alone have grown 13% in grocery outlets and pharmacies in the past year to $283 million.

Data from IRI’s “State of the Industry Household Shopper Survey” suggests we’re no longer interested only in supplements. Almost two-thirds of New Zealanders believe food can be as powerful as medicine. As a result, manufacturers in many grocery categories are developing products to cash in on our renewed interest in being and staying well.

Bu hikaye New Zealand Listener dergisinin January 14-20 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye New Zealand Listener dergisinin January 14-20 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

NEW ZEALAND LISTENER DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
First-world problem
New Zealand Listener

First-world problem

Harrowing tales of migrants attempting to enter the US highlight the political failure to fully tackle the problem.

time-read
3 dak  |
September 9, 2024
Applying intelligence to AI
New Zealand Listener

Applying intelligence to AI

I call it the 'Terminator Effect', based on the premise that thinking machines took over the world.

time-read
2 dak  |
September 9, 2024
Nazism rears its head
New Zealand Listener

Nazism rears its head

Smirky Höcke, with his penchant for waving with a suspiciously straight elbow and an open palm, won't get to be boss of either state.

time-read
2 dak  |
September 9, 2024
Staying ahead of the game
New Zealand Listener

Staying ahead of the game

Will the brave new world of bipartisanship that seems to be on offer with an Infrastructure Commission come to fruition?

time-read
4 dak  |
September 9, 2024
Grasping the nettle
New Zealand Listener

Grasping the nettle

Broccoli is horrible. It smells, when being cooked, like cat pee.

time-read
3 dak  |
September 9, 2024
Hangry? Eat breakfast
New Zealand Listener

Hangry? Eat breakfast

People who don't break their fast first thing in the morning report the least life satisfaction.

time-read
3 dak  |
September 9, 2024
Chemical reaction
New Zealand Listener

Chemical reaction

Nitrates in processed meats are well known to cause harm, but consumed from plant sources, their effect is quite different.

time-read
4 dak  |
September 9, 2024
Me and my guitar
New Zealand Listener

Me and my guitar

Australian guitarist Karin Schaupp sticks to the familiar for her Dunedin concerts.

time-read
2 dak  |
September 9, 2024
Time is on my side
New Zealand Listener

Time is on my side

Age does not weary some of our much-loved musicians but what keeps them on the road?

time-read
7 dak  |
September 9, 2024
The kids are not alright
New Zealand Listener

The kids are not alright

Nuanced account details how China's blessed generation has been replaced by one consumed by fear and hopelessness.

time-read
4 dak  |
September 9, 2024