POLITICS IS A GAME of perception, and a clever turn of phrase can make or mar an election. During the 2014 and 2019 Lok Sabha elections, the BJP used the chaiwala and chowkidar jibes against Narendra Modi to establish a connect with voters. For 2024, following the decision of the opposition parties to use the acronym INDIA to define their united front, Modi has come up with his own expansion for the NDA—New India, Development, Aspiration.
Could the 2024 elections be a war between INDIA and New India, the jury is still out, but copywriters on both sides will be working overtime to come up with cleverer versions and slogans. But on the battleground, both sides have revealed their formations. As against INDIA’s 26 parties, the BJP-led alliance showcased 38 constituents, reviving the idea of the National Democratic Alliance, which is in its 25th year of existence. As the last two general elections have shown, the BJP has done well to secure a majority on its own. The major difference this time is the joint effort by the opposition parties to come together on a single platform, prompting the BJP to bring in smaller regional parties to bolster its chances in key states like Uttar Pradesh, Bihar and Maharashtra and also in the northeast.
Bu hikaye THE WEEK India dergisinin July 30, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye THE WEEK India dergisinin July 30, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
What Will It Take To Clean Up Delhi Air?
IT IS ASKED, year after year, why Delhi’s air remains unbreathable despite several interventions to reduce pollution.
Trump and the crisis of liberalism
Although Donald Trump's election to a non-consecutive second term to the US presidency is not unprecedented—Grover Cleveland had done it in 1893—it is nevertheless a watershed moment.
Men eye the woman's purse
A couple of months ago, I chanced upon a young 20-something man at my gym walking out with a women’s sling bag.
When trees hold hands
A filmmaker explores the human-nature connect through the living root bridges
Ms Gee & Gen Z
The vibrant Anuja Chauhan and her daughter Nayantara on the generational gap in romance writing
Vikram Seth-a suitable man
Our golden boy of literature was the star attraction at the recent Shillong Literary Festival in mysterious Meghalaya.
Superman bites the dust
When my granddaughter Kim was about three, I often took her to play in a nearby park.
OLD MAN AND THE SEA
Meet G. Govinda Menon, the 102-year-old engineer who had a key role in surveying the Vizhinjam coast in the 1940s, assessing its potential for an international port
Managing volatility: smarter equity choices in uncertain markets
THE INDIAN STOCK MARKET has delivered a strong 11 per cent CAGR over the past decade, with positive returns for eight straight years.
Investing in actively managed low-volatility portfolios keeps risks at bay
AFTER A ROARING bull market over the past year, equity markets in the recent months have gone into a correction mode as FIIs go on a selling spree. Volatility has risen and investment returns are hurt.
