Riding on data
THE WEEK India|April 16, 2023
Data on caste and religion has dominated electoral discourse in India so far. But now, the use of development data is becoming more prominent.
BADRI NARAYAN
Riding on data

Use of data is central to the BJP’s plans to win the Lok Sabha election in 2024. For instance, the party has identified 160 constituencies where it lost by a small margin and came second or third in the election in 2019. And it has launched a plan, Lok Sabha Pravas Yojana, to win them.

The party has grouped these challenging constituencies into several clusters, and assigned each cluster to a senior leader. Most of these constituencies are in West Bengal, Telangana, Andhra Pradesh, Kerala and Odisha. The party has appointed whole-time volunteers, called vistarak, to assist the cluster leader in coordination with the district president.

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