SLOW TO TAKE OFF

Tata was supposed to work its Midas touch and transform Air India into the lord of the skies. It hasn't exactly worked out that way yet

- K. SUNIL THOMAS

Vistara started doing its wing waves a few days ago. The airline stopped taking bookings on September 3, and will be merged with Air India in two months.

A joint venture of Tata Sons and Singapore Airlines (SIA), Vistara was the only Indian airline to make it to the Top 20 list of World's Best Airlines this year. But there was little reason for it to continue as a separate entity after Tata bought back Air India from the government in October 2021. It did not make sense for one company to run two full-service airlines, especially with the regulatory approval for SIA taking 26 per cent stake in Air India coming through some time ago.

But the reality in the sky is that there is a world of difference in the service quality offered by Air India and Vistara. "It is baffling that the civil aviation ministry allowed the merger of a modern, well-functioning airline like Vistara with an outdated one and has approved Tata's decision to rebrand it as Air India," commented Kapil Chopra, founder of EazyDiner and The Postcard group of hotels and former president of The Oberoi group of hotels.

THE MORE THINGS CHANGE....

When Air India returned to the Tata fold, the expectation was that it would reclaim the lost glory as one of the finest in the world. Instead, it took a turn for the worse. "If people were expecting miracles within a year, that is an impossible task. But now almost three years are over, it is time to show and demonstrate that there have been significant improvements in the operation of the airline," said Sidharath Kapur, former executive director of GMR Airports and former CEO of Adani Airports. "The honeymoon period is over. People are now expecting more."

THE PROBLEM WITH THE MIDAS TOUCH