THE WIZARD OF FIZZ
THE WEEK India|July 14, 2024
The incredible journey of Sathya Shankar K.-from driving an autorickshaw to building a ₹800 crore business
BHANU PRAKASH CHANDRA
THE WIZARD OF FIZZ

A seed of an idea is all you need for success. Sathya Shankar K. would know, for there is a teeny, tiny seed at the heart of his success story. His life got a kick-start in 1984.

All of 18, Shankar had applied for an autorickshaw driving licence. But it was more than just a driving licence; it was his licence to dream big. The third of four sons of a poor village priest in Bellare in Karnataka’s Dakshina Kannada district, he had to drop out after class 12 for want of funds. With a driving licence in hand, he bought an autorickshaw on loan under the Central government’s self-employment scheme. That autorickshaw was only the beginning of his incredible journey.

Today, Shankar owns a company with an annual turnover of Rs800 crore. His SG Group, headquartered in Puttur in Dakshina Kannada, has several verticals—from Praveen Capital to Megha Fruit Processing Private Limited. It sells 55 products, from packaged drinking water to snacks. In the last four decades, he has experimented with various business models and tasted success with each. He took the adage ‘experience is the best teacher’ quite literally, using every business venture to level up.

Bu hikaye THE WEEK India dergisinin July 14, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye THE WEEK India dergisinin July 14, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THE WEEK INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Use multi-asset investing to overcome portfolio volatility
THE WEEK India

Use multi-asset investing to overcome portfolio volatility

EQUITY MARKETS have been choppy during this year. After rallying for the better part of the first nine months of 2024, equities corrected sharply in October and November, before taking off once again on rally mode in December.

time-read
2 dak  |
February 23, 2025
Twist of faith
THE WEEK India

Twist of faith

Upamanyu Chatterjee is back with his wry sense of humour in his new novel, and most of it is directed at religion and spirituality

time-read
4 dak  |
February 23, 2025
THE GLORY OF SARI
THE WEEK India

THE GLORY OF SARI

Saris of Memory weaves together history and textiles, highlighting key moments from the author's collection

time-read
4 dak  |
February 23, 2025
We win together
THE WEEK India

We win together

We invented chess, which was pretty cool of us. The original game 'chaturanga'that is four divisions (infantry, cavalry, elephantry and chariotry)-was a war strategy game. When the game travelled to the Middle East, they mangled the Sanskrit and it ended up being called 'shatranj' instead.

time-read
2 dak  |
February 23, 2025
BEATS THAT HEAL
THE WEEK India

BEATS THAT HEAL

Music ignites the light within us, says Grammy-winner Chandrika Tandon

time-read
5 dak  |
February 23, 2025
Older, smarter, sexier
THE WEEK India

Older, smarter, sexier

Those who worship him regardless of where he works have continued to do so. Such is the power of Alessandro Michele, that after being the face of some mega brands for 10 years (namely Gucci and now Valentino), he remains bigger than the labels themselves. His debut collection for Valentino was presented at the recent Paris Haute Couture Week, and it has been adored by his adorers.

time-read
2 dak  |
February 23, 2025
The road to peace
THE WEEK India

The road to peace

Future political dialogues should explore means of ensuring a more robust autonomy to tribal communities

time-read
3 dak  |
February 23, 2025
Diary of a Sherpa
THE WEEK India

Diary of a Sherpa

Amitabh Kant's new book is a comprehensive account of the G20 Summit held in Delhi in 2023

time-read
2 dak  |
February 23, 2025
The annoying orange
THE WEEK India

The annoying orange

Everything is great. All is sunshine. I am an eternal optimist.\" It's the fad of our TikTok times everything is not great, the sun sets daily, nothing is eternal. If anything, everything is ephemeral, night brings darkness, and optimism often crumbles under the weight of history. British philosopher Roger Scruton warned: \"Hope untempered by the evidence of history is a dangerous asset, one that threatens not only those who embrace it, but all those within range of their illusions.\"

time-read
2 dak  |
February 23, 2025
NO SEAT, YET UPBEAT
THE WEEK India

NO SEAT, YET UPBEAT

The Congress is buoyed by its increased vote share in Delhi, and feels it can push the AAP into further decline

time-read
3 dak  |
February 23, 2025