'6e' branding: IndiGo sues M&M arm
Business Standard|December 04, 2024
IndiGo has taken Mahindra Electric Automobile to Delhi High Court (HC) for infringement of its trademark '6e' in Mahindra's new electric car, the Mahindra BE 6e, which is expected to hit Indian roads in February 2025.
BHAVINI MISHRA
'6e' branding: IndiGo sues M&M arm

India's largest airline informed the court that Mahindra had reached out to it on Monday evening to discuss the issue.

The case came up before Justice Amit Bansal on Tuesday, but the judge recused himself from hearing the matter. It is now expected to be heard on December 9.

The dispute arose when the registrar of trademarks on November 25 accepted Mahindra Electric's request to register the 'BE 6e' mark in Class 12. Under trademark laws, there are a total of 45 classes of trademarks, with Classes 1-34 pertaining to products and Classes 35-45 pertaining to services.

IndiGo operates under the call-sign '6e', which is also a key identifier of its branding. In aviation, a callsign is a group of letters and numbers used to identify an aircraft or aviator in air-ground communications (in this case, 6e).

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