The legal battle between Mahindra Electric Automobile and IndiGo Aviation over '6e' continues in court, and brand experts believe the case is unlikely to stand up in law. However, Mahindra is receiving free publicity from this trademark infringement fight.
As the case progresses in the Delhi High Court (HC), Mahindra issued a statement on Saturday, saying, "We are hence taking the decision to brand our product BE 6."
However, brand experts argue that since both companies operate in different sectors, there should not be any legal issues.
"Ideally, there shouldn't be confusion, as they don't operate in the same segment unless IndiGo plans to enter the car market, and vice versa. Everyone is being cautious about their brand," said N Chandramouli, chief executive officer (CEO) of TRA Research.
Bu hikaye Business Standard dergisinin December 09, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin December 09, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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