With the Indian contingent facing shocking exits and unexpected triumphs at the 2024 Paris Olympics, the branding landscape is becoming fiercely competitive.
The unauthorised use of images and videos of athletes, particularly double medalwinner Manu Bhaker, has reignited the 'moment marketing' debate. More so with brands reportedly lining up to partner with the new shooting stars such as Bhaker, Sarabjot Singh and Swapnil Kusale.
IOS Sports & Entertainment, the agency managing multiple Paris Olympic athletes, including Bhaker, has claimed that the shooter is being pursued by 40-odd brands, with some offering upwards of 1 crore as endorsement fee.
"The brand scene is very dynamic right now," says Neerav Tomar, CEO and managing director, IOS Sports & Entertainment. "There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes." Among the official sponsors of the Indian Olympic Association are Reliance Industries, Aditya Birla Capital, JSW Inspire, Amul and Bharat Petroleum Corporation Ltd (BPCL).
Bu hikaye Business Standard dergisinin August 03, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin August 03, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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