Cracking open bhujia empire: Haldiram's snack biz stirs global investment appetite
Business Standard|January 08, 2025
Global private equity investors have been eager for a piece of Haldiram's for a while, and finally, the family has taken the first step towards parting with a portion of the company, which commands a dominant share in the Indian savouries market.
SHARLEEN D'SOUZA
Cracking open bhujia empire: Haldiram's snack biz stirs global investment appetite

The Agrawal family, which is at the helm of the bhujia empire, has been in talks to raise funds for some time. From reports of the company selling a majority stake to now signing a term sheet to sell a fifth of the company at a valuation of $10 billion, the company has been in discussions with investors and fast-moving consumer goods (FMCG) firms to find a suitable partner for over a year.

News reports in recent years have also mentioned a possible stake sale, with companies like PepsiCo and Kellogg's in the fray to grab a bite of the Indian savoury snack producer.

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