In response, automobile companies and dealers have adopted aggressive strategies, such as keeping showrooms open late and offering massive discounts, primarily on entry-level vehicles.
According to a survey by the Federation of Automobile Dealers Associations (Fada), showroom footfall has decreased by at least 18 per cent due to the heatwave. Although the heatwave is subsiding in many parts of the country, companies like Maruti Suzuki India Ltd (MSIL) are extending showroom hours into the night.
As the monsoon season begins, carmakers and dealers are intensifying their efforts to attract buyers with various incentives, including discounts, exchange bonuses, and assured gifts.
This period, often marked by fewer auspicious days and unpredictable weather, typically sees a decline in vehicle purchases, prompting companies to offer deals to boost sales.
As the monsoon approaches, car dealerships across India offer discounts ranging from 20,000 to 4 lakh on various models. These discounts exceed those from the 2023 monsoon period due to rising inventory levels and reduced footfall caused by the heatwave.
Bu hikaye Business Standard dergisinin July 05, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin July 05, 2024 sayısından alınmıştır.
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