![Does sadfishing really work?](https://cdn.magzter.com/1547192204/1720207388/articles/ng2eAZcR5J68SWq3tW9sys/DOES-SADFISHING-REALLY-WORK.jpg)
It could be in the form of a sad photo, an ominous quote, or a vague post.
It was actually journalist Rebecca Reid who coined the term in 2019 after a questionable Instagram post by Kris Jenner featuring her daughter Kendall Jenner (28.2 million Twitter followers). In the post, Ms Jenner described her daughter's "debilitating struggle" with acne and received a large amount of sympathetic responses from her followers. However, it was later revealed that her post was just an elaborate marketing gimmick for her skincare partnership with brand Proactiv, and Ms Reid labelled her behaviour as "sadfishing". Ms Reid explained sadfishing as "when someone uses their emotional problems to hook an audience on the internet." She described it as the "emotional equivalent of clickbait". It essentially amounts to “performing sadness online for sympathy and/or attention," she said.
Bu hikaye Business Standard dergisinin July 06, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Standard dergisinin July 06, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![FEF and Dharmatic Entertainment Collaboration Unveiled at the 3rd FEF Annual Gala](https://reseuro.magzter.com/100x125/articles/18959/1826697/cQsG7yGvY1725915816940/FEF-AND-DHARMATIC-ENTERTAINMENT-COLLABORATION-UNVEILED-AT-THE-3RD-FEF-ANNUAL-GALA.jpg)
FEF and Dharmatic Entertainment Collaboration Unveiled at the 3rd FEF Annual Gala
The Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment Pvt.Ltd., the digital content arm of Dharma Productions, announced an exciting new alliance during the 3rd FEF Annual Gala on September 05.
![Guindy Race Course jockeys for survival](https://reseuro.magzter.com/100x125/articles/18959/1826697/Ji7f34o13GMsm3uccbGsys/GUINDY-RACE-COURSE-JOCKEYS-FOR-SURVIVAL.jpg)
Guindy Race Course jockeys for survival
The hearts of horse racing enthusiasts across India have been racing since Monday morning after Tamil Nadu's revenue department sealed the Madras Race Club in Guindy, the country's oldest horse racing venue.
![Raj Kapoor's restored Awara to musings from Manipur](https://reseuro.magzter.com/100x125/articles/18959/1826697/FWLYmvVENxY0oJWPCswsys/RAJ-KAPOORS-RESTORED-AWARA-TO-MUSINGS-FROM-MANIPUR.jpg)
Raj Kapoor's restored Awara to musings from Manipur
World premiere to include Indian film Superboys of Malegaon on the life of auteur Nasir Shaikh
Smart choice: Consider interest rate, collateral, and co-signer
The number of Indian students pursuing higher education abroad doubled between 201920 and 2023-24, according to a recent report by CRISIL Ratings.
![Brokerages bullish on Bajaj Housing Finance](https://reseuro.magzter.com/100x125/articles/18959/1826697/Tiz5Q04UXbKqXDmAnxdsys/BROKERAGES-BULLISH-ON-BAJAJ-HOUSING-FINANCE.jpg)
Brokerages bullish on Bajaj Housing Finance
BHFL's ₹6,560 cr IPO opened for subscription on Monday
![Market buoyancy spurs IPO rush](https://reseuro.magzter.com/100x125/articles/18959/1826697/lpBGQVm4P1725915247492/MARKET-BUOYANCY-SPURS-IPO-RUSH.jpg)
Market buoyancy spurs IPO rush
Since July over three dozen companies from diverse sectors have filed their DRHPs
Ather Energy looks to raise ₹3,100 cr
Electric two-wheeler (e2W) maker Ather Energy has submitted preliminary papers to the Securities and Exchange Board of India to raise funds through an initial public offering (IPO).
Linde India seeks SAT relief on valuation diktat
Industrial gases and engineering firm Linde India has sought relief from the Securities Appellate Tribunal regarding the valuation diktat stated in an order passed by the Securities and Exchange Board of India (Sebi).
![FVCIs now get FPIs' governance playbook](https://reseuro.magzter.com/100x125/articles/18959/1826697/OAsCWO52smbordCNtrhsys/FVCIS-NOW-GET-FPIS-GOVERNANCE-PLAYBOOK.jpg)
FVCIs now get FPIs' governance playbook
Sebi mandates disclosure of beneficial ownership, allocates registration and monitoring responsibilities to DDPS
Growth recovery, higher margins to drive gains for IT companies
In previews of Q2FY25 and beyond, industry analysts are expecting a turnaround for IT services.