Brand managers have invariably favoured the captain over any of his team members.
Sunil Gavaskar, India captain in most of the Indian cricket team's outings from 1978 to 1985, was amongst the first to feature in commercials – his Dinesh suitings campaign and his Thums Up ads were trendsetters of the 1970s and 80s. None of the famous spin quartet – Bishan Singh Bedi, EAS Prasanna, BS Chandrashekhar, or Srinivas Venkataraghavan, all Gavaskar's contemporaries – were featured in commercials, despite their equally impressive cricketing achievements.
The 1983 World Cup winning India captain, Kapil Dev, first appeared as brand ambassador for Boost in 1986 or 1987. He then featured in the famous "Palmolive da jawaab nahin" shaving cream commercial. His compatriot and vice-captain Mohinder Amarnath, who was Man of the Match in both the semis and the final of the 1983 World Cup, however, got no endorsement contracts.
Bu hikaye Business Standard dergisinin December 07, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin December 07, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Gukesh draws against Liren in 13th game
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Content overload causing indigestion
PRASOON JOSHI (53) began as a writer in his teens, did an MBA and then got into advertising. From Daag Ache hain (Surf Excel) to Thanda Matlab Coca-Cola, his work shone with an Indianness that changed the way marketers spoke to consumers. His second foray into writing, as a lyricist (Taare Zameen Par, Delhi 6, etc), dialogue writer (Rang De Basanti) and then a scriptwriter (Bhaag Milkha Bhaag) has been successful. In 2017, he became the head of the Central Board for Film Certification (CBFC). In November this year, Joshi forayed into theatre, with Rajadhiraaj: Love. Life. Leela., a musical depicting the journey of Shri Krishna. In a video interview, Vanita Kohli-Khandekar spoke to Joshi about the play and other things. Edited excerpts:
STAR TREK
As Mercedes completes three decades in India, its three-pointed star sits atop the luxury table. What drives it?
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