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"Inflation might have slowed down to acceptable levels, but its effects are not lost on the consumer," said market research firm Kantar's FMCG Pulse report, adding that the average shopper spent 18 per cent more in the quarter ended March 2024, compared to two years ago in the quarter ended June 2022.
A typical Indian household spent ₹49,418 in Q1CY24 (the first quarter of the calendar year). However, this number is heavily influenced by the larger rural market, where expenses were around ₹41,215 in the quarter.
Urban households in general spent 1.6 times more than their rural counterparts, the report said. Meanwhile, less affluent households spend just about 38,000 quarterly, which is 0.9 times the expenses in the rural.
Bu hikaye Business Standard dergisinin June 22, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin June 22, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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