Clearly continuing weakness in demand not just in rural parts but also in urban areas is taking a toll.
According to the Kantar FMCG Pulse report, the sector was growing at 4 per cent at the start of 2023, propelled by the wheat flour or 'atta' prices. With 'atta' growing in double digits, the sector seemed to have grown at 6.1 per cent.
"However, removing atta from the mix brought the growth down to 2.7 per cent. Incidentally, 2.7 per cent is also the population growth in the year, which meant that FMCG volumes have grown purely on the basis of household population growth," the report added. In 2024, consumption might see a stagnation in the early part of the year before getting progressively better in the later half, stated the report.
Bu hikaye Business Standard dergisinin March 07, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin March 07, 2024 sayısından alınmıştır.
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