HDFC Bank 2.0 under Jagdishan: Steady beginning, miles to go
Business Standard|October 30, 2023
Sashidhar Jagdishan, managing director and chief executive officer of HDFC Bank, the largest private-sector lender of the country, has just completed his first term.
MANOJIT SAHA
HDFC Bank 2.0 under Jagdishan: Steady beginning, miles to go

The period October 2020October 2023 was a roller coaster, and the second one, which started on October 27, could be more interesting as the lender absorbs the impact of the merger of HDFC, which was integrated on July 1, and moves to the next growth phase.

Soon after he took over the reins from Aditya Puri on October 27, 2020, the Reserve Bank of India (RBI) debarred HDFC Bank from enrolling new credit card customers and launching new products under the Digital 2.0 programme due to repeated outages on its mobilebanking and internetbanking platforms.

HDFC Bank was the largest issuer of credit cards, and continues to be so. The ban was a big blow to it.

HDFC Bank under Jagdishan took the challenge head on and went on a war footing to plug the gaps.

Subsequently, first in August 2021 the ban on credit cards was lifted, and then in March 2022, the RBI withdrew the restrictions on Digital 2.0.

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