Heritage Foods looks East for expansion
Business Standard|July 11, 2024
Heritage Foods is spreading its footprint in the East in sync with its ambition to become a pan-Indian private dairy company.
ISHITA AYAN DUTT
Heritage Foods looks East for expansion

On Wednesday, the company announced its foray into West Bengal and over the next few days, Bihar and Jharkhand are on the cards.

In Odisha, Heritage launched its products about six to nine months back.

Srideep, M Kesavan, chief executive officer (CEO), said East had the lowest per capita consumption of dairy.

"But in the past few years, the region has emerged as the fastest-growing market. This is the growth market that we want to capture." These are building blocks to the company's target of achieving revenue of ₹6,000 crore in three years. In FY24, Heritage clocked consolidated revenue of ₹3,793.9 crore.

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