The company has now entered the floor cleaning category with the same brand. It currently has 19 brands with revenue of over ₹1,000 crore.
"Vim should cross ₹3,000 crore anytime now," Srinandan Sundaram, executive director of home care at HUL, told Business Standard.
"We are going with the brand...with the superior product story, but we are very mindful and humble enough to accept that the competition is strong," Sundaram said.
He added that competition has built this category and, therefore, the company is not expecting miracles.
Bu hikaye Business Standard dergisinin December 04, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin December 04, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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