Most countries in the region have reported a robust travel resumption rate, with some even surpassing the pre-pandemic tourism footfall levels or are close to crossing them.
"We are delighted to see a significant surge of Indian tourists visiting South Korea in 2023, with 122,771 arrivals. While this figure has not yet surpassed the pre-pandemic record of 143,367 arrivals in 2019, it represents a promising recovery rate of over 85 per cent," said Myong Kil Yun, regional director, India & SAARC countries, Korea Tourism Organisation (KTO).
The prevailing influence of Korean pop culture, often referred to as the 'Hallyu Wave' has captivated Indian audiences, thus boosting travel.
"The immense popularity of K-pop, K-dramas, and Korean cuisine has sparked a deep fascination with Korean culture, inspiring travel to experience the source of this cultural phenomenon firsthand," Yun added.
Bu hikaye Business Standard dergisinin March 09, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin March 09, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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