ITC enters food tech with cloud kitchens
Business Standard|November 01, 2022
Diversified conglomerate ITC Ltd has tiptoed into the rapidly growing food tech industry adding a potent revenue stream for the future.
ISHITA AYAN DUTT
ITC enters food tech with cloud kitchens

Drawing synergies from its food and hospitality verticals, the company has set up a string of cloud kitchens dotting Tech City, Bengaluru, dishing out quite a fare- from Whole Wheat Paratha Kathi Rolls to Afghani Biryani and Pull Apart Bagels.

The concept evolved during the Covid lockdown, which gave the food tech space legs, and the tobacco-to-hotels major seized the moment.

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