Kinetic Luna back after 2 decades, in e-avatar
Business Standard|February 08, 2024
Kinetic on Wednesday relaunched the iconic two-wheeler Luna in an electric avatar, addressing the demand for affordable electric vehicles (EVS), more than two decades after its initial introduction. e-Luna will be available at an introductory ex-showroom price of 269,990, as announced by Sulajja Firodia Motwani, founder and chief executive officer of Kinetic Green after Union Road Minister Nitin Gadkari launched the vehicle.
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Kinetic Luna back after 2 decades, in e-avatar

Motwani pointed out that the current top 10 electric two-wheelers in the country are priced between ₹1.05 lakh and ₹1.49 lakh, making them a "luxury" that is not "practical and accessible" for most people in India. She clarified that while Luna was a moped, e-Luna couldn't be classified as a moped as it does not have pedals. "It is a multi-utility electric two-wheeler. While it is born from its predecessor, it is a result of nostalgia plus innovation," she said.

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