Come October 10, this cinematic history will be revived as, after a gap of 33 years since the release of Hum, these legends reunite for the fourth time in the Tamil action thriller Vettaiyan. This time, it's not just a celebration for fans but also brands. Companies like Bisleri, Reliance Digital, Samsung, and Mahindra & Mahindra have already partnered with the film's producers to capitalise on the Thalaiva and Big B fever.
In addition, as with any Rajini movie, private companies in Tamil Nadu are offering special screenings and granting employees leave to watch the film during its first week in theatres. "We have already entered into co-branding tie-ups with Bisleri, Reliance Digital, and Samsung. There will also be in-film advertising for Mahindra N Series vehicles," said a senior executive from Lyca Productions, promoted by Sri Lankan Tamil entrepreneur Subaskaran Allirajah.
Bu hikaye Business Standard dergisinin October 07, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin October 07, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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TRUTH BE TOLD
