"Maha Kumbh 2025 will represent India and UP before the domestic and international tourists. It is therefore imperative that visitors carry back a bouquet of pleasant memories of their stay. Therefore, we are going all out in our preparations," a senior official said.
Although Kumbh is essentially a religious event, it has a major socioeconomic footprint and the state is promoting Maha Kumbh to harness its religious, spiritual and cultural tourism potential for job creation, socioeconomic growth and cultivating a positive image for UP, which is aspiring to become India's first $1 trillion economy.
Moreover, apart from the traditional channels of communication and branding, the government is harnessing the power of social media to position Maha Kumbh 2025 as a vehicle for projecting 'Brand UP' in all its visages of culture, religion, economy, heritage and tradition.
Further, the state tourism department will set up a 'Digital Kumbh Museum' to showcase the cultural heritage of India and offer insight into the mythological and historical significance of the Kumbh.
Recently, the UP Cabinet approved a plan to organise roadshows in India and abroad to promote Maha Kumbh. Roadshows will be held in prominent Indian cities and other countries, including Netherlands, Thailand, Indonesia and Mauritius.
Bu hikaye Business Standard dergisinin November 29, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin November 29, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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