The story of a boys' outing gone wrong; released in February this year; grossed (including taxes and trade share) a record ₹169 crore at the box office. This week it was released on Disney+Hotstar.
Manjummel Boys joins a long list of Malayalam films having a fantastic run at the box office this year. There is the Fahadh Faasil starrer Aavesham about an eccentric gangster, Girish AD's romantic-comedy Premalu, Blessy's survival-drama Aadujeevitham -- The Goat Life, and Rahul Sadasivan's taut thriller Bramayugam, with superstar Mammootty in the lead.
In the first four months of 2024, Malayalam cinema has grossed ₹558 crore at the box office, according to data that Ormax Media has shared exclusively with Business Standard.
By the next week, it should comfortably cross the amount it raked in all of 2023 at the box office (₹572 crore).
Its share of the Indian box office has already risen to three times the average for the last many years.
"Malayalam cinema is booming because the films are working in both high-end multiplexes and outside of Kerala," says Sreedhar Pillai, a writer and analyst who has tracked entertainment in the South for over three decades now. "There are no good films in any language, Hindi, Telugu, Tamil," says Mukesh Ratilal Mehta who has produced over 20 South Indian films.
Mainstream Hindi, Tamil, and Telugu releases have been few and far in-between this year.
"The audience in Kerala is rediscovering the joy of going back to the theatre," says filmmaker Akhil Sathyan.
He's made the Faasil starrer, Paachuvum Albhuthavilakkum (2023), among others. Sathyan is referring to the audience in Kerala.
Bu hikaye Business Standard dergisinin May 10, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Standard dergisinin May 10, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
A life that lives beyond
The passing of Ratan Tata marks the loss of not only an iconic leader but also a global visionary whose influence extended far beyond business.
Ratan Tata: The unlikely social media star
On Monday, Ratan Tata posted on social media: \"Thank you for thinking of me,\" debunking rumours about his health. Just two days later, on Wednesday, the former Tata Group chairman passed away in a Mumbai hospital at the age of 86.
Paytm appears poised for rebound
While Paytm (One97 Communications) is not completely past regulatory hurdles, its share price has gained in the last month or two. The Paytm handle migration is complete along with FDI clearance necessary for the Payment Aggregator (PA) license.
Love-all, RAFA
'KING OF CLAY' TO SIGN OFF FROM PROFESSIONAL TENNIS BY THE END OF THIS SEASON
Aman for startups
Ratan Tata was known as much for his business acumen as for his philanthropy. However, a lesser-known fact was his stellar track record when it came to startup investment.
RBI's inflation caution may halt FMCG rally
Analysts suggest buying quality stocks on dips for long term
Indices close marginally higher
Equity benchmark indices Sensex and Nifty settled higher on Thursday due to gains in banking, power, and industrial stocks amid a firm trend in global markets.
Oil gains after 2-day decline
Oil rose after a two-day decline as traders watched for an Israeli response to Iran's missile attack early last week, while US crude stockpiles expanded the most since April.
Pro-rata distribution mandate for AIFs likely to see tweaks
Final norms to ensure excuse, exclude provisions co-exist
Bernstein downgrades Indian stocks on valuation concerns
Bernstein Societe Generale Group's Asia quant strategists have downgraded Indian stocks due to valuations, while predicting further upside for Chinese equities on a policy boost.
