She is pitching to raise money from a panel of entrepreneurs on Shark Tank India. Saluja's 2019 venture, The Cinnamon Kitchen, a bakery offering treats free of gluten, dairy, and sugar, is looking for capital to scale up. Her cussed charm works. She sells a 5 per cent stake for ₹60 lakh to Aman Gupta, co-founder of boAt, the audio and electronics accessories brand.
Shark Tank India, now in its third season, is one of the biggest hits from Sony, having drawn a combined estimated audience of 95 million on Sony LIV, the streaming app, and Sony Entertainment Television. This does not include people who watch it on YouTube after the season ends.
It is also an illustration of the future of video. Shark Tank India was viewed more online than on regular broadcast television, going by media buyers' estimates. Roughly half its online (read: streaming) video views for Season 2 came from people watching it on a connected television or internet-enabled smart TV.
That is up from a third for Season 1. "It was the first time we saw appointment viewing on streaming. Connected TV is bringing 'habit' to OTT (over-the-top) consumption," says Danish Khan, executive vice-president and business head, SonyLIV and StudioNext. "Connected TV consumption is driven by sports, originals. The session length is twice that on mobile. Of every new 1,000 connections, a larger proportion come from Connected TVs." Data from Lodestar UM, a media vay d and streaming st television buying agency, shows the price advertisers pay to reach every thousand viewers on connected TV (CTV) is twice that for reaching them on a mobile phone.
Often people buy an internet-capable smart television, but use it to watch linear TV using a direct-to-home or cable connection. A smart TV with a broadband connection and used to stream video is CTV.
Bu hikaye Business Standard dergisinin February 14, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin February 14, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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