Nvidia, AMD Chiefs Square Off In A Fight To Take Control Of AI
Business Standard|June 04, 2024
Nvidia Corp. and Advanced Micro Devices (AMD)'s chiefs showcased new generations of the chips powering the global boom in AI development, deepening a rivalry that may decide the direction of artificial intelligence design and adoption.
Nvidia, AMD Chiefs Square Off In A Fight To Take Control Of AI

Jensen Huang and Lisa Su both born in Taiwan and now local celebrities for leading US tech powerhouses employed different tacks in conveying their expertise during back-to-back shows at the world's largest computing conference this week in Taipei.

Nvidia's CEO repeatedly voiced his $2.7 trillion company's dominance in the accelerators that OpenAI and Microsoft rely on to build generative AI services like ChatGPT. Huang went as far as to tease a chip envisioned for 2026 he dubbed Rubin after Vera Rubin, the American woman who helped discover dark matter. The chip, which will succeed the Blackwell family, will be key to sustaining its runaway leadership.

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