Not only major beverage brands, even smaller ones did well this summer. Many regional brands were able to increase their penetration in existing markets and increase their market share.
Kantar Worldpanel told Business Standard while the summer data had not yet fully come in, one fact that "we can see is that the regional brands are growing well this summer in the soft drinks category".
"In March-May 2023, regional brands collectively had a penetration of 5 per cent. This jumped to 7 per cent in 2024 (March-May). In urban areas, this jump is from 8 per cent to 10 per cent, while in rural areas it is 3.4 per cent to 5.3 per cent. So, a good number of households are being added in both urban as well as rural," said K Ramakrishnan, managing director South Asia, Kantar Worldpanel.
Bu hikaye Business Standard dergisinin July 01, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin July 01, 2024 sayısından alınmıştır.
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