"AI is used to predict their (customer) preferences, design layout, and in conjunction with the demographics of the catchment area, even come up with a mall's brand mix," said Ajendra Singh, vice-president (sales and marketing) at Spectrum Metro Mall in Noida.
Uddhav Poddar, managing director at Bhumika Group, a mall developer in Rajasthan, said his company has installed scanners in its properties and the data collected is used to understand customers' shopping.
"We also plan to install a footfall scanner at a designated location to enhance our understanding of customer traffic and behaviour," said Poddar.
Bu hikaye Business Standard dergisinin April 12, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin April 12, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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