While smart watches have seen a phenomenal boom in sales, analog watches have not lost their lustre and are also forging ahead, with a strong focus on premiumisation.
Efforts are also on to make smart watches look like analogs. Suparna Mitra, CEO of the watches and wearables division at Titan Company Ltd, said, "In the last four years the average sale price of analog watches has gone up across all our brands by around 10 per cent (Titan's entry level watches start from ₹2,000). So, last Diwali, we launched the Titan Stellar Collection. And we made a watch called the Meteorite which has a piece of a 120,000-year-old meteorite on its dial. Coincidentally, it was also priced at ₹120,000 and sold very well."
Titan also has the Nebula range of watches which sell for a staggering 8-10 lakh apiece. Moreover, it has just launched an entry-level luxury brand of the Swiss-made Charriol priced at over 1.2 lakh, which will be marketed through Helios, the company's multi-brand stores.
Bu hikaye Business Standard dergisinin June 20, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Standard dergisinin June 20, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Air India cancels US flight to ferry T20 world champions
DGCA asks for 'factual report' from the airline
It's showtime for live entertainment
A heady cocktail of social media and youth craving for experiences has triggered a boom in live events. Can it last?
The fate of the compensation cess
In our piece yesterday, we reviewed the performance of the Goods and Services Tax (GST) over the past seven years, emphasising that the states did well but at the cost of a revenue sacrifice by the Centre.
Near-term headwinds seen for realty stocks
Analysts suggest cautious approach, advise against exiting completely
Strong outlook for AMCs but high valuations pose risk
Given gains in equity prices, it is not surprising that the earnings of asset management companies (AMCs) are growing quicker.
Sebi has strong case against Hindenburg, say lawyers
The Indian market regulator, the Securities and Exchange Board of India (Sebi), has a strong case against US-based short-seller Hindenburg Research, who the former has alleged to have traded based on unpublished price-sensitive information.
Sensex may hit 87K by year-end
Analysts advise investors to stay with largecaps
FMCG sector weight in Nifty 50 falls to lowest level since 2010
Weak financial results reason for waning investor interest: Analysts
Yin, yang and assumptions
India and China are two of the world's largest civilisations, countries and Leconomies.
Lagging indicator
Gender diversity in India Inc still sub-optimal
