Many digital news publishers have been desperately searching for a life raft. Traffic to news sites has fallen sharply, along with the ad revenue those clicks generate, partly because Google and Facebook decided to make news less prominent on their platforms.
Now, some publications have found a glimmer of hope elsewhere: WhatsApp, the world's most popular messaging app.
Late last year, the app introduced WhatsApp Channels, a kind of one-way broadcasting system that allows publishers to send links and headlines directly to followers. Numerous outlets are using it as a way to draw in readers and build direct relationships with an audience that is largely outside the United States.
“It has become a huge source of traffic actually, larger than X,” said Marta Planells, senior director of digital news at Noticias Telemundo, the news arm of Telemundo.
The Noticias Telemundo channel on WhatsApp gained more than 30,000 followers in just the first two weeks and now has more than 820,000 followers, Planells said. The news outlet often creates original content for its channel, such as short videos from reporters on the ground or a poll on a news topic.
Bu hikaye Business Standard dergisinin September 25, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Standard dergisinin September 25, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Women in a shadow war
In the 21st century, many countries have started admitting women into the military in combat roles as fighter pilots and frontline soldiers in grudging recognition of their capabilities and courage.
NCPA-Soho 1st theatrical tie-up blurs boundaries
Indian 'drag kings' to take stage in Mumbai, London in Gentlemen's Club
GAINS AT PUMPS SUPERNORMAL
But low cracks, or profits from processing crude oil into petrol & diesel, have contributed to abysmal refining margins, prompting rethink on lowering retail fuel prices
Everybody wants a 'piece' on Dwarka Expressway
Dwarka Expressway, a 29.1-kilometre (km)-long 16-lane stretch between Shiv Murti in Delhi and Kherki Daula in Gurugram, has become a real estate hotspot, attracting top developers from all over the country announcing their projects in the area.
Accumulate gold through SIP if portfolio allocation below 10%
Gold, which closed at ₹75,447 per 10 gram in the domestic market on Friday (and is trading at ₹2,689.6 per ounce on the Comex), is up 29.4 per cent over the past year.
IT aims for sky after Accenture's Q4 results
Nifty IT index ends 0.4% higher over previous close
NSE, BSE revise transaction fee
Stock exchanges National Stock Exchange (NSE) and BSE on Friday revised their charges for various segments in the market — to align them with the true-to-label circular by the Securities and Exchange Board of India (Sebi) which mandates uniform fee irrespective of the turnover.
GQG Partners settles charges with US SEC
Boutique investment firm GQG Partners has settled charges of potential violations of whistleblower rules with the Securities and Exchange Commission (SEC) — the regulatory body in the United States — by paying a $500,000 penalty.
Sebi plans mandatory disclosures for direct plan MF schemes
The Securities and Exchange Board of India (Sebi) has proposed to make it mandatory for mutual fund houses to give separate disclosures for direct plan and regular plan schemes in their half-yearly financial results.
Crompton Greaves Consumer may underperform on demand concerns
The stock of Crompton Greaves Consumer Electricals has shed about 12 per cent since the start of the month due to a muted near-term outlook.