Tarun Tahiliani, celebrated as the master of drape, whose ready-to-wear collection is priced between ₹50,000 and ₹17-odd lakh, has now launched an 'affordable' range.
Branded OTT, the women's-wear collection, costing ₹15,000 to ₹30,000, targets a younger consumer.
This is not the designer's first luxury pret outing, though. He first experimented with pret in the early 1990s when he introduced a Bhagalpur cotton series. Then in 2002, he showcased pret at the Milan Fashion Week, and dabbled in it again in 2013 with a Kumbh collection, followed by a Kutch-inspired outing in 2016.
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Bu hikaye Business Standard dergisinin November 13, 2024 sayısından alınmıştır.
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