TaMo looks to drive into mid-SUV space with Curvy
Business Standard|July 30, 2024
With the upcoming Curvy SUV Coupe, Tata Motors, which has an 18.5 per cent share of the sport utility vehicle (SUV) market in India, is eyeing a foothold in the mid-SUV segment, where it has no presence so far.
SOHINI DAS
TaMo looks to drive into mid-SUV space with Curvy

The car is set to be launched on August 7, and its first look has been unveiled without disclosing the price.

Cars in the mid-SUV segment (which is about 4.3 metres in length) come in a wide price range from 10 lakh to ₹20 lakh.

Speaking to Business Standard, Vivek Srivatsa, chief commercial officer at Tata Passenger Electric Mobility, said: "The price band in this category starts around ₹10 lakh and goes up to 20 lakh or so. We want to be present across the price ba which means we will have multiple engine options - electric vehicle (EV) and internal combustion engine (ICE) in diesel and petrol."

The Curvy will be launched with the EV version, and within a month the ICE versions will come.

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