TCS turns to home turf as it looks to redraw revenue map
Business Standard|November 27, 2024
Sets up vertical to focus on high-growth markets
SHIVANI SHINDE

India's largest information technology (IT) services provider, Tata Consultancy Services (TCS), is recalibrating its strategy to capitalize on high-growth markets while managing global economic uncertainties. By focusing on India and other emerging geographies, the company aims to strengthen its presence in regions ripe for significant IT expansion.

TCS has introduced a dedicated vertical, New Growth Markets (NGM), to spearhead this initiative. The NGM segment will oversee operations in key regions including India, Latin America, the Middle East, Africa, the Asia-Pacific, New Zealand, and Australia. Girish Ramachandran, formerly head of the Asia-Pacific region, has been appointed president of growth markets and public services to lead this initiative.

Ramachandran will be supported by Tej Paul Bhatla, senior vice-president and business head for public services in India, and Ujjwal Mathur, president of India business and strategic accounts for growth markets. Both will report directly to Ramachandran.

An email seeking comments from TCS remained unanswered until press time.

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