Kavitha has been murdered. Her body lies in her office when the police led by Inspector Dev walk in. Over the next 45 minutes, his investigation is a show you watch. It is also a game you play. There are clues, suspects, handwriting samples as you build up a case. Before you know it you have seen and played 'Who Killed Kavitha' on Asiaville's app AyeVee. 'Let Me Out' is another story where you are trapped with four friends and need to play to escape.
Since their launch in 2023 these 'shows' have been watched and played in either Malayalam, Tamil or Hindi by 110,000 users who spent an average of 55 minutes on them.
"We are building a platform for gaming entertainment. Interactive content is the natural evolution of content," says Tuhin Menon, cofounder and chief executive officer of Chennai-based Asiaville Interactive.
It has just patented AIGE or AyeVee Interactive Gaming Experience, the technology behind this marriage of gaming and fiction; also known as an 'immersive gamified experience'.
"The two closest matches (to what Aye Vee is doing) would be 'Bandersnatch', an episode of the Netflix series 'Black Mirror' (an interactive film within the series) in 2018 and 'Rival Peak' (a three-month interactive experience on the eponymous show), from 2020," says Dom Tait, research director, games, music, consumer platforms, AI, (Media and Entertainment, M&E), Omdia.
Bu hikaye Business Standard dergisinin September 02, 2024 sayısından alınmıştır.
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Bu hikaye Business Standard dergisinin September 02, 2024 sayısından alınmıştır.
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