Hit by Farage Factor
Daily Mirror UK|November 21, 2023
Jungle launch show loses 2m viewers in Brexiteer boycott
MARK JEFFERIES
Hit by Farage Factor

SIGNING up Nigel Farage for I'm a Celebrity backfired after its opening night attracted two million fewer viewers than last year.

A peak audience of 7.8 million and an average 7 million watched the ITV show-down from a peak 10 million and average 9.1 million in 2022.

Brexit campaigner Farage, known for making controversial comments about immigration and Europe, was seen tackling a challenge in the Aussie outback 2,000 miles from camp. Fans had vowed to boycott the series over the divisive figure and it seems they went through with it, prompting ITV bosses to hold crisis talks.

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