It's fashion, darling! The blaggers' guide to LFW
Evening Standard|February 16, 2023
FASHION The capital is about to get even more fabulous. Joe Bromley knows where to find the hottest parties and coolest places to be seen
Joe Bromley
It's fashion, darling! The blaggers' guide to LFW

THE circus is back in town! London Fashion Week returns tomorrow (with a few showing off-schedule tonight), and runs until Tuesday, which means celebs, supermodels and Anna Wintour are touching down.

You don’t need to have 1.6 million followers and head-to-toe couture to get involved, though. We’ve scoured the lineups to find the spots where you can grab a free drink, watch a show, take your viral TikTok, and have a bite to eat while Nick Grimshaw DJs into the night. The experts have advised on the important things: how to get into a party, get scouted by the woman who discovered Kate Moss, and be snapped by the street style photographer pack. Fashion Week bluffers, here is your ultimate survival guide:

How to get scouted

Have dreams of becoming a super? Sarah Doukas, founder and managing director of Storm agency, is the woman to know. She started Kate Moss’s career, and signed Cara Delevingne and Anya Taylor-Joy. “We keep our scouting in-house and are strategic during holidays when there are more people in London who may be interested in modelling,” she says. “LFW runs over half-term which means we are looking for New Faces.” What are the credentials? “I look for a great bone structure; someone who has great cheekbones and a strong jawline, and I love interesting faces and people.” If you aren’t spotted, it doesn’t mean give up. “We offer open days Monday to Friday to anyone interested in modelling.”

The events where everyone’s invited

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