The ads are part of the biggest rebrand of the society in 40 years, or even perhaps since this stalwart of the financial scene first began its noble work in 1884.
If you and I think it mockable - I do - Crosbie makes the point that there are millions of potential younger members who don't know what mutuality means.
To them, the gap between the nation's biggest building society and any big bank is hard to discern. Hence the need to make the point clear with a hammer rather than a paint brush.
Bu hikaye Evening Standard dergisinin November 17, 2023 sayısından alınmıştır.
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Bu hikaye Evening Standard dergisinin November 17, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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