Why work wellbeing action beats 'awareness'

"STOP raising awareness already!" Stanford University academics have claimed that awareness days did little good six years ago and yet since then they have only grown in number.

- Libby Galvin

Surely you didn't miss last week's Time To Talk day, and you're probably all over February as Boost Your Self Esteem Month.

HR departments often use such days as a basis for their 'wellbeing calendar', and they can be a useful framework to make employees aware of company support. But used poorly, these days invite a backlash. After all, what use is awareness of an issue if there's no action taken to address it?