'Clients want a one-stop shop for creative solutions across platforms'
Financial Express Bengaluru|December 11, 2024
Stressing on building its data capabilities has paid handsome dividends to FCB Kinnect, helping it win multiple awards at various industry forums including 5 Golds at the SAMMIE 2024 that honours the best social media brands.
Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India speaks with Pallabi Dey Purkayastha
'Clients want a one-stop shop for creative solutions across platforms'

Use AI for internal processes like storyboarding and streamlining workflows, freeing up our teams to focus on ideation and storytelling. Our proprietary platform, Nigel, is particularly noteworthy—it integrates generative AI tools specifically tailored for advertising while prioritizing data safety and originality. This balance ensures our work remains innovative without losing the human touch.

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Bu hikaye Financial Express Bengaluru dergisinin December 11, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

FINANCIAL EXPRESS BENGALURU DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
At 18, Gukesh is world's youngest chess champion
Financial Express Bengaluru

At 18, Gukesh is world's youngest chess champion

● Second Indian after Anand to win global title

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2 dak  |
December 13, 2024
Financial Express Bengaluru

Food, beverages at airports excessively priced: Flyers

A significant percentage of airline passengers said food and beverages that are sold at airports in the country are \"excessively\" priced, with some passengers paying more than 200% than at organised retail and railway stations, according to a survey.

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1 min  |
December 13, 2024
Financial Express Bengaluru

AI stocks fuel much of bull run since 2022

BIG TECH HAS STAKED SOME OF ITS FUTURE ON AI

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3 dak  |
December 13, 2024
PSUs spur impact across sectors through CSR activities
Financial Express Bengaluru

PSUs spur impact across sectors through CSR activities

Public Sector Undertakings accounted for 26.23 per cent of the total CSR spending in FY 21-22, a recent CSR spending report revealed

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3 dak  |
December 13, 2024
Financial Express Bengaluru

Aspirational India, states & 16th Finance panel

AS INDIA HAS become more aspirational, state governments, cognizant of their prime role in accomplishing the national aspirations, have demanded that the 16th Finance Commission increase their share in the divisible pool of taxes to at least 50% to reduce the congenital inequality between the Union and the states.

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3 dak  |
December 13, 2024
Financial Express Bengaluru

India votes in favour of UN resolution seeking Gaza truce

INDIA VOTED IN favour of a UN General Assembly resolution that demanded an immediate, unconditional and permanent ceasefire in Gaza and reiterated the demand for immediate and unconditional release of all hostages.

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1 min  |
December 13, 2024
Financial Express Bengaluru

S Korean President vows a 'fight to the end', bets on allies' support

SOUTH KOREAN PRESIDENT Yoon Suk Yeol said on Thursday he would \"fight to the end\" as his own political party shifted closer to voting with the opposition to impeach him over his short-lived martial law order that threw the US ally into turmoil.

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1 min  |
December 13, 2024
Financial Express Bengaluru

S Korean President vows a 'fight to the end', bets on allies' support

SOUTH KOREAN PRESIDENT Yoon Suk Yeol said on Thursday he would \"fight to the end\" as his own political party shifted closer to voting with the opposition to impeach him over his short-lived martial law order that threw the U.S. ally into turmoil.

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1 min  |
December 13, 2024
Trump named Time's Person of the Year, rings NYSE bell
Financial Express Bengaluru

Trump named Time's Person of the Year, rings NYSE bell

TIME MAGAZINE ON Thursday named US President-elect Donald Trump its \"Person of the Year,\" citing his deep impact on American politics and the country's role in the world.

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2 dak  |
December 13, 2024
Financial Express Bengaluru

China vows bigger fiscal spending for economy

BEIJING EYES BIGGEST RATE CUTS IN 10 YRS

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2 dak  |
December 13, 2024