Cashify eyes growth with D2C play
Financial Express Chennai|December 25, 2024
Cashify has managed to reduce losses by 63% in FY24 to ₹53 crore, while increasing revenue by 14.4% to ₹935 crore. The company has been struggling to turn profitable and has shifted its profit target several times from mid-FY22 to FY24-end. Now it hopes to turn profitable in the next few months.
AYANTI BERA

REFURBISHED ELECTRONICS SELLER Cashify has rejigged its business model to focus on selling directly to consumers through its physical stores and website, rather than selling to merchants, to improve margins and turn profitable in the next few months.

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