AI is changing how we search, play game & create
Financial Express Delhi|December 30, 2024
Our product line-up will deliver enhanced solutions to address these aspects. The ability of the AI PCs to tackle complex workloads, improve collaboration and deliver advanced content creation and media experiences, will act as a catalyst of growth and demand of AI in PCs. The technology will also elevate gaming by making the device more energy efficient. Who will be the initial buyers for AI PCs in India? We have fully embraced AI with our Asus PCs, being the first
Sudhir Chowdhary

Taiwanese PC maker Asus is confident that AI will drive the next laptop innovation and it will be useful for all kinds of user scenarios -- content creation, professional working or gaming. Bullish on the India opportunity, Arnold Su, VP, Consumer & Gaming PC, System Business Group, Asus India, speaks to Sudhir Chowdhary on the market trends in the PC industry and the business strategy deployed by the brand to promote its AI PCs in India. Excerpts:

What are the primary benefits of PCs with built-in AI?

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