Bring up to speed
Financial Express Delhi|January 08, 2025
Short-term campaigns are reshaping brand & consumer engagement
SHUBHAM SINGHAL

IN TODAY'S DIGITAL age, brands are constantly looking for ways to stay relevant, grab attention, and generate quick wins. And when it comes to achieving these goals, short-term influencer campaigns are proving to be a game-changer. From flash sales that create a sense of urgency to viral moments that captivate audiences, short-term partnerships with influencers are transforming how brands engage with consumers. These tight, fast collaborations can indeed sell, go viral, and expand the brand awareness of the company.

Here's why these campaigns are such a hit:

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