Myntra enters q-comm with M-Now; deliveries in 30-mnts
Financial Express Delhi|December 06, 2024
FLIPKART-OWNED MYNTRA ON Thursday entered the quick commerce bandwagon with the launch of 'M-Now', promising delivery of clothes and accessories in 30 minutes.
RAGHAV AGGARWAL

The offering will initially be available in Bengaluru and expand to Mumbai, Delhi, Pune and other cities in the coming months.

The move comes at a time when some quick commerce firms have started including clothes and footwear in their stock keeping units (SKUs).

Last month, Zomato-owned Blinkit introduced a 10-minute return service for clothes on its platform. Swiggy's Instamart is also reportedly in talks with apparel brands to sell their products on the platform. Zepto has tied up with sports retailer Decathlon and delivers some of the company's apparels like beanies and gym shorts.

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