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Has the 'Indian' car brand come of age?
Financial Express Kochi|December 23, 2024
Consumers are no longer hung up on global badges
- VIKRAM CHAUDHARY

Škoda Auto Volkswagen India last week started production of the Kylaq, Škoda's third locally developed model following the Kushaq and Slavia, at the Pune manufacturing plant. The first deliveries to local customers is scheduled for January 2025.

Next year, Mahindra will start deliveries of BE 6 and XEV 9e electric SUVs - priced ₹20-30 lakh on-road - and Tata Motors is expected to drive in Sierra EV, Safari EV, and Avinya luxury EV whose price might touch ₹40 lakh.

Apart from regulars Maruti and Hyundai, Tata Motors' Punch and Nexon were among the Top 5 brands sold in November and ranked third and fourth.

Back in 2011, when Maruti Suzuki launched the luxury car Kizashi, it bombed. It was the carmaker's second failure, after the Grand Vitara luxury SUV in 2007. "Both were overpriced, but both were also perceived to be 'Indian' despite their Japanese roots," a former company employee told FE.

Bu hikaye Financial Express Kochi dergisinin December 23, 2024 sayısından alınmıştır.

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Has the 'Indian' car brand come of age?
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Bu hikaye Financial Express Kochi dergisinin December 23, 2024 sayısından alınmıştır.

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FINANCIAL EXPRESS KOCHI DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Financial Express Kochi

A fresh take on gifting

FERNS & PETALS MUST OFFER A BIGGER BOUQUET

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3 dak  |
January 13, 2025
Financial Express Kochi

Bumrah set to miss league stage of Champions Trophy

IN A SETBACK for India, strike bowler Jasprit Bumrah is likely to miss the group stage of next month's Champions Trophy due to health reasons.

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1 min  |
January 13, 2025
Financial Express Kochi

Devajit, Prabhtej elected BCCI secretary, treasurer

DEVAJIT SAIKIA, an advocate and a former wicket-keeper batsman from Assam, would succeed Jay Shah as the new secretary of the Indian cricket board (BCCI). He was elected unopposed—a poll was not contested as there were no contestants, electoral officer A K Joti stated in his declaration of results—to the seat left vacant after Shah assumed the office of the International Cricket Council chairman in December last year.

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2 dak  |
January 13, 2025
Financial Express Kochi

SpaDeX: Isro brings satellites within 3-metre in trial attempt

MOVING TO ATTEMPT docking in space, the Indian Space Research Organisation (Isro) brought two SpaDeX satellites as close as 3 metres to each other Sunday morning.

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2 dak  |
January 13, 2025
Financial Express Kochi

Anthem row intensifies in Tamil Nadu as Governor slams CM

A row between Tamil Nadu Governor R N Ravi and Chief Minister M K Stalin escalated on Sunday after Ravi accused the latter of \"arrogance,\" asserting that respect for the National Anthem and constitutional duties was non-negotiable.

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1 min  |
January 13, 2025
Financial Express Kochi

IIT-K Steps In For Cyber Security At Maha Kumbh

WITH THE DIGITAL landscape changing considerably in the 12 years since Maha Kumbh was last held, the Uttar Pradesh government is anticipating a bigger threat this time from misinformation on social media and online frauds, and has roped in experts from IIT Kanpur to address these concerns.

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1 min  |
January 13, 2025
Financial Express Kochi

We see early signs of revival, but challenges remain, says TCS CFO

It's still early days to quantify returns on AI initiatives. These engagements are currently small-scale and focused on specific use cases that drive productivity and efficiency. While they don't yet contribute significantly to our $7.5-billion quarterly revenue, the projects now entering production are increasingly complex, signaling a shift towards greater adoption.

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1 min  |
January 13, 2025
Financial Express Kochi

Jaishankar will be representing India at Trump's inaugural

EXTERNAL AFFAIRS MINISTER S Jaishankar will represent India at the January 20 inauguration of US President-elect Donald Trump.

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1 min  |
January 13, 2025
Financial Express Kochi

Unreal is the new real

For the first time, a car ad film has been shot without a car

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2 dak  |
January 13, 2025
Financial Express Kochi

A digital shield in a volatile world

Companies need to build robust cyber practices

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2 dak  |
January 13, 2025

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