SCHEDULED FROM JANUARY 13 to February 26 in Prayagraj, Uttar Pradesh, the Maha Kumbh 2025 is expected to draw a staggering 400 million devotees over 45 days. This year's gathering offers brands a once-in-12-years opportunity to connect with a diverse audience at both grassroots and digital levels.
As per estimates, brands are expected to splurge a mammoth ₹3,000 crore during the weeks of festivities.
"This Kumbh holds special significance as this particular event occurs once in 144 years, encompassing 12 Purna Kumbh Melas," says Ashish Vohra, founder & CEO of Onora Hospitality, which is focusing on religious tourism.
"We aim to leverage it through two of our camp sites, and expect revenues of ₹12-15 crore over two months."
Many tech brands have also seized the opportunity. Park+, for instance, is trying to sort some of the logistical challenges, enhancing brand visibility in the process.
"With over 40 crore pilgrims in attendance, we expect over 25 lakh vehicles to converge into Prayagraj. Devotees will be able to discover, pre-book and pre-pay for a safe and secure parking spot on our app," says Amit Lakhotia, CEO & founder.
Bu hikaye Financial Express Kolkata dergisinin January 06, 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Financial Express Kolkata dergisinin January 06, 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
SC Refuses to Hear Plea on Cancellation of BPSC Exam
THE SUPREME COURT on Tuesday refused to entertain a plea seeking the cancellation of the 70th Combined Competitive Exams (preliminary) conducted by the Bihar Public Services Commission (BPSC) on the grounds of an alleged paper leak and told the petitioner that he should have first approached the Patna High Court.
Delhi Votes on Feb 5
● Bypolls in Milkipur in UP & Erode in TN are also scheduled
Mandi prices of pulses near MSP
MANDI PRICES OF several varieties of pulses — tur, urad and moong — are ruling close to the minimum support price (MSP) due to the arrival of kharif harvest and robust imports, trade sources said.
Fintech Firms Need to Boost Digital Payment Infra: Nagaraju
NOTING THAT THE digital payment infrastructure plays a crucial role in the fintech industry's expansion, financial services secretary M Nagaraju on Tuesday said fintech firms need to improve digital payment systems in rural regions and encourage lending based on digital footprints for micro, small and medium enterprises (MSMEs).
NSDC starts pan-India survey to identify gaps in skill initiatives
TO DESIGN GOVERNMENT schemes better and to aid organisations in mapping the demand-supply gap of skilled manpower, the National Skill Development Corporation (NSDC) has begun a pan-India survey with consumer intelligence firm Axis My India.
10 mn farmers get digital IDs linked to land records
To develop a database of farmers which is linked to their land records, the agriculture ministry, in collaboration with states, has provided digital IDs to 10 million farmers across 10 states as on Tuesday, according to a senior official.
Petroleum product exports rise 3%
INDIA'S EXPORTS OF petroleum products in December increased by 3.1% to 1.37 million barrels per day against 1.33 million barrels per day in the corresponding period of 2023-24, according to data from energy cargo tracking firm Vortexa.
Economists Say Consumption Growth Estimate Optimistic
● Slack in urban demand persisting
New safety features for heavy vehicles soon
● Minister says need to consider limiting drivers' working hours
ICC explores two-tier Test cricket system
ICC chief Jay Shah will meet Cricket Australia chair Mike Baird and his England counterpart Richard Thompson to discuss the finer points
