TWO WEEKS BEFORE the release of Allu Arjun's Pushpa 2 in theaters, the makers hosted a grand trailer launch in Patna. Over 10,000 people packed into Gandhi Maidan, Bihar's capital, surpassing the attendance at many political rallies typically held at the venue. The excitement was reminiscent of the days when Bollywood stars would generate such fervor.
Allu Arjun's Pushpa 2 is the latest instance of how regional blockbusters and heroes have become a nationwide craze, a trend that began with the first installment of Pushpa in December 2021 and continued with films such as RRR, KGF: Chapter 2 and Kalki 2898 AD among others.
By the end of this weekend, Pushpa 2, which was released in theaters on December 5, is expected to surpass ₹1,000 crore in net earnings at the Indian box office. Interestingly, over 50% of these earnings, over ₹500 crore, will come from the Hindi version alone, with the remaining earnings coming from the South Indian languages, according to trade experts.
While action entertainers and horror comedies from Bollywood such as Shah Rukh Khan's Jawan and Pathaan, Kartik Aaryan's Bhool Bhulaiyaa 2 and Bhool Bhulaiyaa 3, Ranbir Kapoor's Animal and Shraddha Kapoor's Stree 2 have lit the box office too over the last two to three years, hits from the Hindi film industry in the post-pandemic era have been fewer and far between.
Bu hikaye Financial Express Kolkata dergisinin December 16, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Financial Express Kolkata dergisinin December 16, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Markets slump over 1%
● Investors' wealth down ₹4.92 lakh cr
EPFO weighs higher equity investments
● Labour ministry panel to look at ways to raise exposure
Indian firms turn to euro, yen swaps to trim borrowing cost
INDIAN FIRMS ARE opting for cross-currency swaps to convert part of their debt into the euro or the Japanese yen in order to trim borrowing costs, said bankers.
IIT-Madras to offer fine arts, culture courses
IN A FIRST for Indian Institutes of Technology (IITs), IIT-Madras on Tuesday said it would offer two supernumerary seats in each undergraduate programme to students who have achieved excellence in fine arts and culture, starting from the upcoming academic session.
Not even 2% work-linked higher education courses yet: Report
EVEN AS ASSORTED government schemes are a national skill mission aiming to make India's workforce more employable, the latest TeamLease EdTech survey has revealed that barely 2% of the higher education institutions (HEIs) in the country are offering degrees that are work-linked.
The world's busiest airline routes in 2024 are largely in Asia
● Leisure continues to outshine corporate trips
Indian firms use euro, yen swaps
ECB president Christine Lagarde hinted at a bigger 50 basis point rate cut to buffer the euro zone economy
SME IPOs fetch rich returns in Dec
THE SME IPO market continues to see heightened interest and is delivering multibagger returns despite being under the lens of the markets regulator.
EPFO weighs higher equity investments
IN FY23, the interest rate was fixed at 8.15% and 8.10% in FY22.
KYC masking to go live on Jan 20
IN A MOVE that provides relief to financial institutions, the Central KYC Records Registry has extended the deadline for masking Know Your Customer (KYC) documents to January 20 next year.
