Fintech firm Jar's jewellery e-comm bet yields results
Financial Express Lucknow|December 11, 2024
TIGER GLOBAL-BACKED FINTECH startup Jar, best known for its digital gold savings offering, has crossed ₹100 crore in annualised recurring revenue (ARR) from its jewellery e-commerce vertical Nek, just nine months after its launch in February, co-founder and CEO Nishchay AG said.
ANEES HUSSAIN

The company, which recently partnered with PhonePe to promote its core digital gold savings feature, is also exploring further partnerships with other UPI platforms and e-commerce companies. "We are in discussions with leading UPI-players and e-commerce platforms to create similar commission-based partnerships, which will help us scale faster while keeping our acquisition costs low," Nishchay said.

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