Barista to end FY24 with ₹240 crore in revenues; eyes 800 outlets target

AS THE COMPETITION among coffee chains brews up on the back of the rising consumer demand for premium coffee experiences in India, the Haryana-based coffee chain, Barista, has set an ambitious plan.

- AKANKSHA NAGAR

Apart from doubling its network over the next few years targeting the non-metros with 'new-age' cafe concepts and company-owned stores, it is to revamp its menu this year, add more categories to its FMCG business, and expand its online operations, Rajat Agarwal, CEO, Barista, told FE. The company is on track to close FY24 at around ₹240 crore in revenue and reportedly is eyeing 25% growth in the next fiscal.

The second-largest branded coffee chain behind Café Coffee Day with over 469 outlets and in pace with Tata Starbucks with 400 stores, Barista is set to open around 60-70 new outlets this year. At present, it has 400 outlets across 100 cities, which it plans to take to 800 outlets in four to five years. Over 35% of its present network is company-owned and the balance is franchisee-owned.

The focus in the next set of growth is to open more company-owned stores in cities where there is a large appetite for its business and balance this equation to 50:50.